Josh Jones Dilworth wrote this excellent article about how to get press for your company at SXSW. It’s great advice anytime of the year.
A press page. Not merely a press page, but a great one. My company recently undertook a broad survey of the press, asking them whether they care about a website’s press page in the first place, and if so, what they would like to see in one. The overwhelming response of over 100 journalists was that not only is a press page welcome, it can make all the difference.
Read the rest of the article on Mashable.