Brooklyn matters…really it does. At least that’s what all of us who live there keep telling ourselves. And yes, we’re all getting big heads now, and feeling self-important, and envisioning that we’re way the hell cooler than we actually are. But honestly: it’s not our fault! Everyone and their brother can’t stop talking about Brooklyn, writing hit songs about Brooklyn, developing HBO shows that take place in Brooklyn and even naming their goddamned kids Brooklyn. Brooklyn is it’s own brand…and it’s all the Internet’s fault. In this panel discussion we’ll cover the viral spread of Brooklyn blogs, music, fashion, pop-culture, food, flea markets and more. Join some of the biggest, baddest Brooklyn movers and shakers as we uncover, break-down and debate the full-on branding of the hottest borough in NYC.

Source: panelpicker.sxsw.com