The Great Austin Migration

Where we screwed up - Community engagement learnings in experience design and communication/language This session consists of specific examples of ideas and features that companies like Foursquare, Kickstarter, and the design agency Hard Candy Shell designed and released, as well as offline services/events they offered, and the way they addressed users that first looked good but didn’t work (and vice versa!). The session aims to derive best practices from the stories and learnings