"There are oodles of sponsors begging for everyone’s attention. And the crowd is not only tech-savvy, it’s also sell-savvy. People are at SXSW to learn, socialize, get free drinks, and eat their weight in Texas BBQ. So if you approach SXSW like you approach a tradeshow, you won’t get very far in your efforts."

Source: inc.com
  1. secondaryartifacts reblogged this from thegreataustinmigration and added:
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  2. This was featured in #SXSW
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