SXSW is not a comedy festival. There are no wristbands or badges to buy to see comedy shows; it’s all free — provided you’ve already bought wristbands or badges to see other SXSW events. Comedy is the gift that comes with purchase, like a decoder ring at the bottom of a box of cereal. The festival, which began in 1987, has only included comedy since 2008. While it has a long history of rocketing musicians to fame (Hanson, John Mayer, James Blunt) and helping to popularize startups (Twitter, Foursquare), it has no such prestige with comedians’ careers.
Source: splitsider.com-
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